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TEAM

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SHERYL O'LOUGHLIN

Board of Directors | OSC2 - Fomer CEO REBBL, Cliff Bar and Co-Founder of Plum Organics 

In 2017, Sheryl O'Loughlin introduced her book, Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart. From 2015 to 2019, Sheryl was CEO of REBBL, the first super-herb adaptogen beverage company. REBBL partners with Not for Sale, a nonprofit dedicated to co-creating a future without human trafficking. 

With a heart for human rights and mental health advocacy, Sheryl is the co-founder and co-leader of both the Justice, Equity, Diversity and Inclusion (JEDI) Project and the Women on Boards Initiative for the natural products industry through One Step Closer to an Organic Sustainable Community (OSC2).

Sheryl was previously the CEO of Clif Bar and co-founder and CEO for Plum, Inc. She has held positions in the Stanford Graduate School of Business and Sonoma State University. She currently serves on the boards of OSC2and Foodstirs and is on the advisory board of Once Upon Farm. 

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KARA CISSELL-ROELL

Co-Founder & General Partner | VMG Partners

Kara co-founded VMG in 2005 because she wanted to change the paradigm of private equity from a zero-sum game to a win-win scenario – one in which all stakeholders can benefit from extraordinary accomplishments achieved together.  After more than 20 years in the private equity industry, Kara is still inspired by building exceptional teams and iconic brands that strive to leave our world a better place. 

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CASSIE NIELSEN

Vice President of Talent | VMG Partners

Cassie joined VMG in 2015 and currently focuses on all aspects of external team development including people strategy, recruiting and retention for all of VMG’s portfolio companies. Prior to joining VMG, Cassie was an Associate at an executive search firm where she worked on placements of senior executives to venture-backed start-ups across the sustainability and
consumer sectors. Prior to working in executive search, Cassie was an Associate at Goldman Sachs where she worked on various initiatives across recruiting, training, retention and diversity in addition to her day-to-day responsibilities in Operations. Ms. Nielsen received her B.S. in
Mathematics from Arizona State University.

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BRIANNA RIZZO

Principal, Talent | Stripes

Brianna leads the talent function at Stripes, an investment firm that brings a unique, entrepreneurial approach to investing in Software and Consumer businesses. She provides Stripes’ companies direct access to the Stripes talent network, comprised of world class executives and operators, and is responsible for sourcing and connecting leaders in various functions, resulting in hundreds of candidates placed in high-impact roles across the Stripes portfolio. Prior to Stripes, Brianna spent her early career as an executive recruiter at Daversa Partners and originally discovered her passion for recruiting as an intern for American Eagle Outfitters. A proud Nittany Lion, Brianna bleeds blue and white and holds a degree in public relations from the Pennsylvania State University. Brianna was born and raised in Las Vegas, Nevada although she has never gambled. She is a lover of all things Disney and country music related. In her spare time, she enjoys cooking, baking, and all types of exercising to accommodate the first two hobbies.

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LISEL WELDEN

Board Director |  Former VP of Marketing Stitch Fix, Bleacher Report, Lyft and Nike

Lisel is an established marketing professional with more than 17 years of experience leading brands like Nike, Bleacher Report, Lyft and, most recently, Stitch Fix. During her Nike tenure she led brand strategy for beloved and marquee Nike product lines including men’s training, soccer, running, and Brand Jordan. She also served as Chair of Nike’s Black Employee Network and Board President of Nike’s Ever Higher Fund, which supports organizations that leverage the power of sport to maximize the potential of underserved youth. As the VP of Marketing at Bleacher Report, she led all of the company’s marketing efforts and drove the successful turnaround strategy to establish B/R as the sports culture destination for millennial sports fans. And, at both Lyft and Stitch Fix she led Consumer Marketing efforts that united functions, delivered first ever integrated campaigns, developed award winning programs and drove new growth for the business.

 

At the heart of Lisel’s career is a strong passion for leading teams, using storytelling to connect with consumers and building cross-functional partnerships to solve business challenges.

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MELISSA FACCHINA

General Partner, Siddhi Capital | Founder & CEO,
Siddhi Ops Inc

Melissa boasts extensive manufacturing and operations experience, cultivated from an early age through hands-on observation of strategy, planning, and execution at Johanna Foods, Inc., one of the country’s largest dairy and beverage companies with the most state-of-the-art facilities in the business. From hand-palletizing yogurt containers at an early age to managing top strategic accounts, Facchina has handled all facets of scaling privately-held food and beverage businesses.

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