Board of Directors | OSC2 - Fomer CEO REBBL, Cliff Bar and Co-Founder of Plum Organics 

In 2017, Sheryl O'Loughlin introduced her book, Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart. From 2015 to 2019, Sheryl was CEO of REBBL, the first super-herb adaptogen beverage company. REBBL partners with Not for Sale, a nonprofit dedicated to co-creating a future without human trafficking. 

With a heart for human rights and mental health advocacy, Sheryl is the co-founder and co-leader of both the Justice, Equity, Diversity and Inclusion (JEDI) Project and the Women on Boards Initiative for the natural products industry through One Step Closer to an Organic Sustainable Community (OSC2).

Sheryl was previously the CEO of Clif Bar and co-founder and CEO for Plum, Inc. She has held positions in the Stanford Graduate School of Business and Sonoma State University. She currently serves on the boards of OSC2and Foodstirs and is on the advisory board of Once Upon Farm. 

Kara headshot_2.jpg

Co-Founder & General Partner | VMG Partners

Kara co-founded VMG in 2005 because she wanted to change the paradigm of private equity from a zero-sum game to a win-win scenario – one in which all stakeholders can benefit from extraordinary accomplishments achieved together.  After more than 20 years in the private equity industry, Kara is still inspired by building exceptional teams and iconic brands that strive to leave our world a better place. 

Cassie Nielsen Picture.jpg

Vice President of Talent | VMG Partners

Cassie joined VMG in 2015 and currently focuses on all aspects of external team development including people strategy, recruiting and retention for all of VMG’s portfolio companies. Prior to joining VMG, Cassie was an Associate at an executive search firm where she worked on placements of senior executives to venture-backed start-ups across the sustainability and
consumer sectors. Prior to working in executive search, Cassie was an Associate at Goldman Sachs where she worked on various initiatives across recruiting, training, retention and diversity in addition to her day-to-day responsibilities in Operations. Ms. Nielsen received her B.S. in
Mathematics from Arizona State University.


Principal, Talent | Stripes

Brianna leads the talent function at Stripes, an investment firm that brings a unique, entrepreneurial approach to investing in Software and Consumer businesses. She provides Stripes’ companies direct access to the Stripes talent network, comprised of world class executives and operators, and is responsible for sourcing and connecting leaders in various functions, resulting in hundreds of candidates placed in high-impact roles across the Stripes portfolio. Prior to Stripes, Brianna spent her early career as an executive recruiter at Daversa Partners and originally discovered her passion for recruiting as an intern for American Eagle Outfitters. A proud Nittany Lion, Brianna bleeds blue and white and holds a degree in public relations from the Pennsylvania State University. Brianna was born and raised in Las Vegas, Nevada although she has never gambled. She is a lover of all things Disney and country music related. In her spare time, she enjoys cooking, baking, and all types of exercising to accommodate the first two hobbies.


VP Marketing The Good Crisp |  Former CEO Alpine Start

Alex Hanifin, a native of Boulder, CO, has been in the CPG industry for just over 10 years. She started out as a baker for a small bakery which lead her discovery to the startup community in the CPG industry. Wanting to explore more options, Alex joined the marketing team with Justin’s when the company was still a small brand. That is where she discovered her love for not only the businesses that made up the CPG industry but the people in it. After Justin’s Alex met Jane Miller, the CEO of Rudi’s, and knew she had to work for her and help launch the brand into new areas. Rudi’s was acquired by Hain Celestial, which also brought Alex to a much larger company and work out the New York offices. Missing Boulder, Alex decided to jump over to Boulder Brands where she was responsible for managing the Gluten-Free Category for numerous brands in the portfolio. After the acquisition from Pinnacle, Alex was promoted to manage the EVOL business. With two acquisitions and insight from many inspiring leaders and brands, Alex branched off and started her own business and launched Alpine Start. One of the first instant coffee brands to challenge Starbucks VIA and three years later is still one of the fastest-growing instant coffee companies in the USA and Canada. With the joy of being a part of up and coming brands, Alex is now the VP of the Good Crisp. A better for you canister chip that in the second year launched nationally with Wal-Mart and Whole Foods hitting multi-million dollar sales. When she isn’t managing brands, Alex is also the Chair and Board President for Naturally Boulder, which is a local organization supporting other CPG entrepreneurs and executives. Naturally Boulder is responsible for branching off and launching Naturally Networking which is bringing the same programming nationally to other communities such as Chicago, San Francisco, and Austin. With a passion to create more diversity, Women on Boards is Alex’s latest venture with the hopes to share the importance of why having young women involved in the board room has significant value and dreams to change the make-up of the statistics currently held in the CPG industry.


Chief Executive Officer | Siddhi

Melissa boasts extensive manufacturing and operations experience, cultivated from an early age through hands-on observation of strategy, planning, and execution at Johanna Foods, Inc., one of the country’s largest dairy and beverage companies with the most state-of-the-art facilities in the business. From hand-palletizing yogurt containers at an early age to managing top strategic accounts, Facchina has handled all facets of scaling privately-held food and beverage businesses.