W
Now Accepting Applications

the madeline haydon access initiative

Philanthropy shouldn't wait. Funded by Madeline Haydon, Founder of nutpods, this initiative covers the cost of a W Project board search for consumer companies ready to add women to their boards.

Apply Now
5
Companies Funded
$100k
Grant Total
73
Women Placed
W
Project
Photo of Madeline Haydon
Madeline Haydon
Founder, nutpods · Initiative Sponsor
About the Initiative

philanthropy shouldn't wait

When Madeline Haydon was building nutpods as a young woman of color founder, resources like this didn't exist. She didn't have the networks, the connections, or the access that could have changed her trajectory earlier. She wants to change that for the next generation of founders.

Living in Seattle, Madeline sees the incredible philanthropic impact of leaders like MacKenzie Scott and Melinda Gates. But her belief is simple: you don't have to be a billionaire to make a massive difference. This initiative is proof that founders at every level can create real, tangible change in their industries.

Through the Madeline Haydon Access Initiative, up to five consumer companies will receive a fully funded W Project board search — a process that typically takes 5–8 months and results in the placement of a woman leader onto their board or in a board advisory role.

🪑 Since 2020, W Project has placed 73 women on consumer company boards. Over half were first-time board members.
The Process

how it works

1

Apply

Complete the application below. Tell us about your company, your board needs, and why this matters to you.

2

Selection

Applications are reviewed by the W Project team. Up to five companies will be selected based on readiness, mission alignment, and impact potential.

3

Board Search

Selected companies are onboarded and paired with W Project for a professional board search, fully funded by the initiative.

4

Placement

W Project identifies, vets, and places an exceptional woman leader onto your board — typically within 5–8 months.

Before You Apply

eligibility requirements

To be considered, companies should meet the following criteria.

📍

US-Based Consumer Brand

Your company must be US-based and operate in the consumer space — food & beverage, beauty, wellness, apparel, home, pet, consumer tech, restaurants, fitness, four-wall retail, and more.

📈

Meaningful Revenue & Traction

We're looking for companies with demonstrated momentum and scale. While there is no hard minimum, companies with $5M+ in annual revenue are best positioned.

💰

Committed to Board Compensation

Selected companies must compensate their placed board member with a cash component plus equity. The search is funded — but the board member's time must be valued.

🪑

Board Seat Available

You must have an existing or planned board seat, independent seat, or advisory opportunity that you're ready to fill within the program timeline.

🤝

Internal Champion

Someone — a founder, CEO, or board member — who will champion this partnership, invest in the process, and drive it forward internally.

🌟

Mission Aligned

You believe boards should reflect the consumers they serve, and you're genuinely committed to adding diverse leadership — not just checking a box.

Application

apply to the initiative

Applications are reviewed on a rolling basis. Applying early gives you the best chance at selection.

Priority Review Deadline: April 25, 2026
Applications received after this date will be considered if spots remain.
company information
In 2–3 sentences, what does your company do, who do you serve, and what makes you different?
founder & leadership
company stage & traction
board & governance
This is a requirement of the initiative. Companies must value the time and expertise of their board members with a cash component in addition to equity.
your vision
What gap are you trying to fill? What perspectives are you missing? How would this change your company's trajectory?
e.g. retail/DTC scaling, finance/CFO experience, supply chain, marketing, category expertise, etc.
What makes this the right moment for your company? How will this impact your business and the broader ecosystem?
W Project
Increasing the representation of women on for-profit consumer boards.
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