W Project × Humble Growth
a partnership proposal
for humble growth

Your Next
Pipeline.
Starts Here.

Women on Boards Project places women on for-profit consumer boards. For Humble Growth, that means a curated pipeline of CEOs, operators, and experts... built specifically around what you need.

7,500+
Women in our network
75+
Board placements since 2020
11
Partner companies acquired
why this makes sense

Built for the Consumer Ecosystem You Invest In

Humble Growth backs brands that are changing the way we eat, drink, feel, and live. So do we. W Project was co-founded by consumer investors and operators who built careers inside the industry — not outside it. Our network is 7,500 women deep, spanning every vertical Humble touches... food, beverage, health, beauty, supplements, lifestyle. We know who you'd want at the table because we're already at ours.

🎯
We Know Them Deeply
We don't just have a database. We've deep-dive interviewed the women in our network. We know their backgrounds, their functional expertise, how they operate under pressure, what kind of board they'd actually thrive on. These are long-standing relationships — not cold lists. When we recommend someone to Humble, it's because we know them well enough to stake our reputation on it.
🤝
Built by Your Peers
W Project was co-founded by consumer investors and operators from VMG Partners, Siddhi Capital, and more — the same deal world Humble operates in. Our leadership has sat on both sides of the table. We understand what growth equity needs from board talent because we've needed it ourselves.
📈
Growing When Others Aren't
Industry momentum toward board diversity is slowing — the annual growth rate has dropped to just 0.1% year over year. We grew placements 9% in 2025 alone. This is a demand problem, and we're solving it. The fact that W Project is moving counter to the industry trend is not an accident... it's the model working.
"A lot of boards get built by term sheets, not strategy. We help change that." — Women on Boards Project
the network

The People You Want to Know

Our network of 7,500 women spans every consumer vertical — and we know them personally. Every woman in our network has been interviewed and vetted by our team. We understand their backgrounds, their operating experience, their appetite for board work, and exactly where they'd add value. These aren't cold contacts in a spreadsheet. They're long-standing relationships built over years of working inside consumer.

7,500+
Women in network
100K
LinkedIn connections
57%
First-time board members placed
51M
Media impressions (2025)

Why depth matters: Board search isn't recruiting. The right candidate isn't whoever happens to have "board member" in their LinkedIn bio. It's the person whose specific background, relationships, and operating instincts are exactly what a company needs at that moment in time. We can make that call because we've done the work to know these women over years — not weeks.

the value for humble

Board Searches + Quarterly Roundups = Pipeline

Here's how a W Project partnership translates directly into deal value for Humble Growth. Every search we run, every quarterly roundup we build — you're getting a curated look into the operator and executive talent that defines the next generation of consumer leadership.

step 01
Board Searches
We run unlimited board searches for Humble portfolio companies. You tell us what each company needs — the functional background, the stage-appropriate experience, the cultural fit. We draw from relationships we've built over years to find the right match. Thorough, specific, consumer-native.
step 02
Quarterly Roundups
Each quarter, you give us a prompt. We give you a curated slate of women who match it — personally vetted, with context on why each one. "CFO backgrounds in food and bev." "Operators who've scaled DTC to retail." "Health and wellness executives with M&A experience." You define the need. We know the people.
the result
Your Pipeline
CEOs you want to back next. Operating partners for your portfolio. Experts who help you evaluate deals. Advisors who add real value. This is relationship capital — and it compounds. Every search, every roundup adds a name to your orbit that you'd otherwise spend years trying to meet.
Future CEOs
HBR research confirms board service is a direct pipeline to top executive roles. The women we place today are the leaders you'll want to back in your next fund.
Operating Partners
Operators with functional depth across food, bev, health, beauty, and supplements — the exact verticals Humble invests in. People who've actually built what your portfolio companies are building.
Deal Experts
Women with deep M&A, scaling, and consumer strategy experience — the advisors you want in the room when you're evaluating a new investment, not just after you've made it.
select placements

Women We've Placed. Backgrounds You Recognize.

These are a handful of the women we've placed on consumer boards since 2020. Each one vetted, known personally, and matched with intention. This is what our network looks like in practice.

Mary Dillon
Foot Locker, Ulta Beauty, McDonald's, PepsiCo
Karina Kogan
Peloton, Oura, Warner Media
Jakii Chu
Instacart, Fanatics, eBay
Ami Desai Mathur
Coca-Cola, Procter & Gamble, Jeni's Splendid Ice Creams
Mary-Ann Somers
Intuit, The Hershey Company, The Coca-Cola Company
Suzanne Ginestro
Califia Farms, Quest Nutrition, Campbell Soup Company
Nancy Pak
Mondelez, Tate's Bake Shop, Tom's of Maine
Michelle Stacy
Keurig Green Mountain, Procter & Gamble
Maura Mottolese
Cholula, Tate's Bake Shop, Revlon
Denise Beckles
Zevia, Sol de Janeiro, Revolution Foods, Godiva
Heidi Cooley
Crocs, Sports Authority
Sharon Fox
Stride Consumer Partners, Freshly, Melissa & Doug, Ralph Lauren
Nital Scott
K18, Beautycounter, Goldman Sachs, KPMG
Megha Tolia
Shondaland, Method Products
Melanie Goldey
Tally Health, TMRW Life Sciences, Refinery29
Leigh Keith
Perfect Snacks
Grace Zuncic
Cotopaxi, Chobani
Kari Skitka
Briogeo, Function of Beauty
Ana Badell
Lululemon, PepsiCo, Beautycounter, Starbucks, Walmart
Judy Turchin
Equinox, Blackstone
Liz Carter
Chomps, Perfect Snacks
Tana Davila
Dutch Bros, CKE Restaurants, P.F. Chang's
75+
placements

Board Placements Since 2020

A selection of the brands where our women now sit on boards. 11 of our partner companies have been acquired.

Simple Mills
Chomps
Traditional Medicinals
Lundberg Family Farms
Daily Crunch
King Arthur Baking
glo skin beauty
The Honey Pot
Rowan
Welch's
MUD\WTR
aden + anais
Hanna Andersson
LOLA
OVME
Fireclay Tile
Rumpl
Fellow
Five Iron Golf
Urban Remedy
Martinelli's

+ many more across food, beverage, health, beauty, and lifestyle. 11 partner companies acquired to date.

partnership options

Two Ways to Work Together

A strong foundation, and a deeper collaboration that puts Humble Growth at the center of something really exciting in consumer. We're open to building the right version together.

foundation partner
Standard Partnership
$40K
per year
Unlimited board searches for all Humble Growth portfolio companies. We vet, we slate, we place — drawing on relationships we've built over years.
Quarterly curated roundups — each quarter, you give us a prompt, we give you a slate of women we personally know who match it, with context on each.
Substack features celebrating Humble Growth and your portfolio companies across our audience of 7,500+ women.
LinkedIn amplification — we celebrate your companies, your placements, and your partnership publicly to 100K+ connections.
Investor partner recognition alongside L Catterton, Gauge Capital, VMG, Norwest, and others in our ecosystem.

The bottom line: You get a direct line into 7,500 personally vetted consumer operators and executives — and unlimited access to our placement infrastructure for your entire portfolio.

✦ premium partner
Curated Events Partnership
$100K
per year — custom-built together
Everything in the Foundation tier, plus the opportunity to co-create something that actually moves the needle for Humble's investment thesis.
2–4 co-branded premium events per year — designed around what's most strategically valuable to Humble. You tell us what you're building toward. We build the room.
Humble-driven curation — CFO-background operators in Chicago? Health & wellness executives in LA? We build the guest list around your thesis, drawing on people we know personally.
Trade show activations at key moments — like our Women in Consumer event at Expo West. We find the underserved moments. We make them memorable.
Humble brand front & center — positioning you as the investor that genuinely invests in women's leadership. Great cred. Real differentiation in a crowded market.

This is where it gets interesting. Co-branded events pull women into your orbit who wouldn't come to a standard investor dinner. These aren't panels — they're curated rooms with people you actually want to know. This is how you build the relationship, not just the pipeline.

the premium events vision

Events That Actually Move the Needle

We've been to the panels. We've been to the dinners. What works is something curated, specific, and built to create real relationships — not a room full of business cards. We've already done it at Expo West. We want to do it with Humble.

🌿
Women in Consumer
@ Expo West
Trade Show Activations
We created our Women in Consumer gathering at Expo West — one of the most important trade shows in food and bev. An intimate, curated evening that gets the right women in the room at exactly the right moment. Humble-branded. Humble-invited. A statement to the ecosystem about who you are as a firm.
🎯
Curated Executive
Dinners
Geography + Function Focused
A deal in the Pacific Northwest. A portfolio company that needs a CFO with CPG scale experience. A cohort of operators who've taken brands from $20M to $200M. We curate around what Humble is actually working on — not a generic guest list. Small rooms. Real conversations. No fluff.
ideas we could build together...
The CFO Series Quarterly dinners in key markets targeting women with CFO backgrounds in consumer — your next operating partners and board members, in rooms we build around your needs.
Expo West Activation Co-branded evening at Expo West. Intimate and curated — focused on the brands and operators at exactly the intersection of Humble's investment thesis.
Underserved Markets An event in an underserved geography or trade show — Austin, Nashville, Chicago — where Humble's presence becomes a differentiating statement.
The Founder-to-Board Pipeline An event connecting consumer founders with women we know who'd add real value as board members — deepening Humble portfolio company relationships simultaneously.
The $100M Operators Room Women who've scaled consumer brands from Series A to exit — vetted by us, known to us. The exact people Humble wants for deal diligence and portfolio operating support.
Humble Growth Spotlight We host. You define the room. An intimate evening where Humble is the reason the best women in consumer showed up — massive brand value with exactly the right audience.
21%
More likely to experience above-average profitability — diverse executive teams vs. homogenous ones
McKinsey & Company, "Delivering Through Diversity"
20%
More likely to improve performance — companies with gender equality in the boardroom
UN International Labour Organization
70–80%
Of consumer purchasing decisions are made by women — the customer you serve should be reflected on your board
Harvard Business Review
let's build something together

Humble Growth + W Project. Let's Make This Official.

You've said you want to lean in. We're ready to make it real. Whether you start with the $40K foundation or build toward a $100K events partnership, this pays back in pipeline, credibility, and genuine impact.

Let's Talk → kierstin@wobproject.com Learn More at wobproject.com

© 2026 Women on Boards Project. All rights reserved.

kierstin@wobproject.com
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