For Consumer Founders

Your board
got you here.
Now build the one
that takes you further.

You raised from great investors. They joined your board. That made sense. But you're running a company that sells to women... does your board reflect who's buying?

Schedule a call with Kierstin →
75+
Women placed on consumer boards
11
Partner companies acquired
7,500+
Women in our network
57%
First-time board members placed
What we see

Most consumer boards
look like their cap table.

Investor seats, investor seats, maybe one more investor seat. Nobody did anything wrong. That's just how early fundraising works — you take money from people, and those people join your board. It's a natural first step.

But you're now running a consumer company. Your customers are predominantly women. The decisions your board weighs in on — brand, retail, product, go-to-market — have everything to do with understanding that customer. And the question worth asking is: does the room reflect who you're building for?

"Your board should reflect the consumers you serve."
The supply of exceptional women has never been the problem. Demand is.

Three things worth knowing

Before you start thinking
about your board...

01
You don't need an open seat to add a woman to your board.

You can create a new board seat at any time. Very little actually comes to a vote at this stage — what matters is having the right expertise in the room. We also help you bring your existing investors along on that conversation. Most founders find their investors are far more enthusiastic and supportive than they expected.

02
The expertise you need for the next three years isn't on your board today.

What got you here isn't always what takes you there. The investors who backed you are great at what they do. But your next chapter probably needs retail, brand, operations, or consumer insight that goes deeper than capital markets.

03
This is a demand problem, not a supply problem.

There is no shortage of women with the experience and perspective to transform your board. The Women on Boards Project exists because the problem has never been supply. It's been asking.

Who we are

Women on Boards Project

We're a nonprofit founded in 2020 by consumer industry leaders. We exist because boards that reflect the consumers they serve perform better — and we're here to close the gap between the women who should be in that room and the companies that need them.

Our search committee does this as their day job. They know the women in our network intimately — not from a database, but from years of working alongside them. That depth of knowledge is what makes our matches real. When companies work with us, we ask them to support our mission through a contribution to the W Project. Every dollar goes back into expanding this work.

Placements that changed the room

See what's possible

When you add the right person to your board, you don't just fill a seat. You change the quality of every conversation in that room.

Liz Carter LC
Chomps
Liz Carter
Chomps
President & COO — Perfect Snacks Humm Kombucha 5-hour ENERGY

Liz joined the Chomps board through the W Project in 2022. Within six months she was embedded in their growth strategy. Chomps then made her their President and Chief Operations Officer — one of the most remarkable board-to-operator stories we've seen.

Board member → President & COO
LinkedIn →
Melanie Goldey MG
Sollis Health
Melanie Goldey
Sollis Health
CEO — Tally Health CFO — Refinery29 (→ Vice merger) SVP — Everyday Health (IPO + acquisition)

A rare operator at the intersection of healthcare, tech, and consumer. Scaled companies through IPOs, led major mergers — and proves the right board member isn't category-bound.

Healthcare + tech + consumer
LinkedIn →
Amanda Steele AS
Simple Mills
Amanda Steele
Simple Mills
SVP Marketing — Annie's Homegrown CMO — Agriculture Capital Safeway O Organics

Deep expertise at the intersection of brand, sustainability, and regenerative agriculture. She brought Simple Mills a strategic lens that went far beyond capital.

Acquired by Flowers Foods — $795M
Profile →
Ana Badell AB
Rowan
Ana Badell
Rowan
Chief Transformation Officer — Lululemon COO — Beautycounter VP Store Ops — Starbucks

Ana joined the board when Rowan had fewer than 10 locations. She's been in the room through their growth to 100+ piercing studios nationwide.

<10 studios → 100+ locations
LinkedIn →
Denise Beckles DB
King Arthur Baking
Denise Beckles
King Arthur Baking
Bobbie Zevia Sol de Janeiro Godiva Revolution Foods

Finance and operations expertise across some of consumer's most compelling growth brands. Two W Project placements at King Arthur — each bringing something different to the room.

Finance depth across high-growth CPG
LinkedIn →
Grace Zuncic GZ
King Arthur Baking
Grace Zuncic
King Arthur Baking
Officer (10 yrs) — Chobani CPCO — Cotopaxi Harvard MBA

A decade as an officer at Chobani, including board service at Chobani Australia. Rare combination of operational depth, people strategy, and ESG leadership.

250-year employee-owned company
LinkedIn →
The process

Simple. Supported. Thorough.

We believe companies should bring as much rigor to a board search as they would to hiring a full-time executive. The impact is at least as significant. We bring the structure — you bring the vision.

01
The Conversation
We understand your board today, your gaps, and the conversations you wish you were having
02
Candidate Slate
We present women we know deeply and personally — not just by resume, but by how they think and what they're capable of
03
Interviews
We give you guidance on how to interview. A board interview is different — and interviewing well is a skill most founders have never been taught
04
Placement + PR
Onboarding, and the moment you announce it. We help generate an authentic PR moment your community will feel — because it's real

We ask companies to support our mission through a contribution. Every dollar goes back into expanding this work.

What makes our model work

Aligned incentives.
Unmatched access.

Built for consumer, by consumer insiders

Our team are investors, operators, founders, and executives in the consumer industry. We understand your ecosystem because we live in it. We don't need to be educated on your world.

We know our network deeply

Our search committee does this as their day job. They know the women in our network intimately — not from a database, but from years of working alongside them. When we present a candidate, we're vouching for them personally.

Our success looks like yours

We're a nonprofit. Our incentives are simple: more women in more boardrooms, succeeding. That means we'll tell you honestly if the timing isn't right, and we'll stay in it until the match is real — never pushing a placement that isn't.

We stay in it with you

From navigating your existing investors' support to guiding the interview process to generating a real PR moment at announcement — this isn't a handoff. We're with you throughout, and we celebrate the placement as loudly as you do.

Ready to have a real
conversation about
your board?

No pitch. No pressure. Just a conversation about where you're going, what your board looks like today, and whether we can help you close the gap.

Schedule a call with Kierstin

Or reach her directly at kierstin@wobproject.com

11
Partner companies
acquired since
working with us
Women on Boards Project
wobproject.com · Founded 2020
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