You raised from great investors. They joined your board. That made sense. But you're running a company that sells to women... does your board reflect who's buying?
Schedule a call with Kierstin →Investor seats, investor seats, maybe one more investor seat. Nobody did anything wrong. That's just how early fundraising works — you take money from people, and those people join your board. It's a natural first step.
But you're now running a consumer company. Your customers are predominantly women. The decisions your board weighs in on — brand, retail, product, go-to-market — have everything to do with understanding that customer. And the question worth asking is: does the room reflect who you're building for?
"Your board should reflect the consumers you serve."
The supply of exceptional women has never been the problem. Demand is.
You can create a new board seat at any time. Very little actually comes to a vote at this stage — what matters is having the right expertise in the room. We also help you bring your existing investors along on that conversation. Most founders find their investors are far more enthusiastic and supportive than they expected.
What got you here isn't always what takes you there. The investors who backed you are great at what they do. But your next chapter probably needs retail, brand, operations, or consumer insight that goes deeper than capital markets.
There is no shortage of women with the experience and perspective to transform your board. The Women on Boards Project exists because the problem has never been supply. It's been asking.
We're a nonprofit founded in 2020 by consumer industry leaders. We exist because boards that reflect the consumers they serve perform better — and we're here to close the gap between the women who should be in that room and the companies that need them.
Our search committee does this as their day job. They know the women in our network intimately — not from a database, but from years of working alongside them. That depth of knowledge is what makes our matches real. When companies work with us, we ask them to support our mission through a contribution to the W Project. Every dollar goes back into expanding this work.
When you add the right person to your board, you don't just fill a seat. You change the quality of every conversation in that room.
LC
Liz joined the Chomps board through the W Project in 2022. Within six months she was embedded in their growth strategy. Chomps then made her their President and Chief Operations Officer — one of the most remarkable board-to-operator stories we've seen.
MG
A rare operator at the intersection of healthcare, tech, and consumer. Scaled companies through IPOs, led major mergers — and proves the right board member isn't category-bound.
AS
Deep expertise at the intersection of brand, sustainability, and regenerative agriculture. She brought Simple Mills a strategic lens that went far beyond capital.
Ana joined the board when Rowan had fewer than 10 locations. She's been in the room through their growth to 100+ piercing studios nationwide.
Finance and operations expertise across some of consumer's most compelling growth brands. Two W Project placements at King Arthur — each bringing something different to the room.
GZ
A decade as an officer at Chobani, including board service at Chobani Australia. Rare combination of operational depth, people strategy, and ESG leadership.
We believe companies should bring as much rigor to a board search as they would to hiring a full-time executive. The impact is at least as significant. We bring the structure — you bring the vision.
We ask companies to support our mission through a contribution. Every dollar goes back into expanding this work.
Our team are investors, operators, founders, and executives in the consumer industry. We understand your ecosystem because we live in it. We don't need to be educated on your world.
Our search committee does this as their day job. They know the women in our network intimately — not from a database, but from years of working alongside them. When we present a candidate, we're vouching for them personally.
We're a nonprofit. Our incentives are simple: more women in more boardrooms, succeeding. That means we'll tell you honestly if the timing isn't right, and we'll stay in it until the match is real — never pushing a placement that isn't.
From navigating your existing investors' support to guiding the interview process to generating a real PR moment at announcement — this isn't a handoff. We're with you throughout, and we celebrate the placement as loudly as you do.
No pitch. No pressure. Just a conversation about where you're going, what your board looks like today, and whether we can help you close the gap.
Schedule a call with KierstinOr reach her directly at kierstin@wobproject.com